What is Confirmed Opt-in?
SPAM is a serious problem today, with no sign of it getting much better in the near future. To help to battle SPAM, ISPs (the services your subscribers use to get their email) have set standards for the way email campaigns such as yours should be conducted.
One of these standards is referred to commonly as confirmed opt-in. With this feature, when a subscriber is added to a list, they are sent a customized message with a link to click on. Only once they click on the link does their subscription become active.
If you’re interested, you can read more about Confirmed Op-In in the email marketing industry in our knowledge base.
Source: socialmediarodeo.com
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