What is the Difference Between Follow Ups and Broadcasts?
Follow Up Messages / Autoresponders
Follow ups are messages sent automatically, in a sequence. The first message in the sequence is sent immediately when someone subscribes to your list. That message is followed by a series of messages, each scheduled with a set amount of days in between.
For instance, I could set up a message welcoming my subscribers as the first follow up. That way, they’ll receive a message acknowledging their addition to the list right away.
I could then follow that with a second message sent two days later introducing myself and the product I sell on my website, three days later a message giving more information on that product, and so on…
These messages help to build a relationship and trust over time with people who may have otherwise just visited your website once, never to be seen or heard from again. They are helpful for such things as marketing materials, training sequences, and answers to frequently asked questions.
Broadcast Messages
Broadcasts are sent once, at a scheduled date and time. They can be written as far in advance as you would like, and you won’t need to log into your account to send them. Instead, they’ll be sent at the saved time you’ve scheduled them for without your intervention.
For example, if I wanted to send a monthly newsletter, I could set up three broadcasts for this month, next month, and the following, all scheduled to be sent on the first, perhaps at 9:00 AM.
Perhaps I’d like to send a message to my entire list letting them know of a special promotion I’m running. It’s time-sensitive material, since they need to act by a certain time, so I let them know by broadcast.
Source: socialmediarodeo.com
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