Viral Marketing - Is It A Good Advertising Idea?

The main threat of online marketing is the credibility factor. When you go to the local shopping mall you can see the product and touch it and there is also someone to attend to your needs. So on the one hand you have a feel of the product, and on the other your fears are addressed by the people at the store. But this is not possible over the Internet. You cannot touch the item on display and you can never know whether it is worth the money or not.The concept of 'Viral Marketing' took its birth

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