Sunday, September 16, 2012

Low Cost Marketing Tools in the 2000's Verses Tools For 2010 - There's Quite a Difference

The old marketing plans were driven by three major components:- print advertising- most costly, least amount of tracking- direct mailings- costly but tracking is improved- call campaigns- time consuming but tracking can be better linked to direct ordersFor most small business owners print advertising is all but an impossible expense. Direct mail and call campaigns become resource hogs and require quite a bit of set up and professional coaching. In order to have your mail opened today, you have

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