Personal Sales and Attraction Marketing

The process of making sales can be broken down into two basic functions: Marketing and Selling. For our purposes we will define marketing as all activities that are undertaken in order to generate leads. We will define selling as the actual person to person communication with leads when we discuss their needs and ask for the sale.Marketing can take many forms, from cold prospecting to advertising, to getting referrals and so on. The key to success is usually to move away from cold prospecting

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