On April 24th Google unleashed the biggest change to its search engine algorithm in over 8 years – the dreaded “Penguin” update. In a nutshell, they began PENALIZING websites that obtained poor quality links, and websites that had too many “SEO Optimized” anchor text links.
For the first time ever, links can POISON your site, negatively impacting your rankings. Because links are very difficult to remove once they’ve been built, Penguin makes it almost impossible for websites to
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