Sunday, August 19, 2012
Web 2.0 Advertising - Crucial in a Word of Mouth World
Word-of-mouth is the crucial component of Web 2.0 advertising. Unlike conventional advertising, which was solely one way and largely interruptive, Web 2.0 advertising actually welcomes control by users and invites users to create and share their own messages. In that sense, Web 2.0 advertising is revolutionary.However, the technology and the advertising tools being used are familiar and have been in use by people for a long time. Web 2.0 advertising can more accurately be described as a radical
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