Social Media - What is it and How Can it Benefit My Business?

With phrases such as "tweeting", "un-friending" and "liking" now becoming common place terms, confused business owners frequently ask me "what is social media?" and "how can I use it to promote my business?"Put simply, social media is people using the web to have conversations. A fairly simple concept, but it's simplicity shouldn't be used to underestimate its power. While people may use social networking sites to have conversations about topics as mundane as what they had for lunch, they also

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