Package Yourself to Shine

Often I talk about public relations as being relationships with your public. I believe building personal relationships is critical to business success. Most people want to do business with people that they like. One way of building relationships is through your personal branding, differentiating yourself from your competitors by being you, and allowing that uniqueness to shine.You are also the package, just like a product. What does your package look like? How's the design, colour and look?

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