Lauren B Botney asked:
Background: LifeVantage Corporation saw their stock go sky high in 2005 when they got great press supported by clinical studies.
Founder, Dr. Joe McCord created Protandim, an antioxidant booster that is well regarded in the scientific community.
Protandim became the platform for the LifeVantage business.
The Product Line: As the subject of comprehensive clinical research and peer reviews, the product has gained acclaim. Scientific studies confirmed that Protandim actually reduced levels of fat molecules.
Protandim stands out from competitor’s products because it does not ‘anti-oxidize’ as a supplement but works to stimulate the body’s production of natural enzymes which ‘attack’ free radicals. This is proven to be more effective tha usage of external antioxidants.
TrueScience, an anti-aging cream, has been added to the line up.
TV specials by ABC, the Today Show and PBS showcased Protandim. Montel Williams recommends Protandim, backed by personal testimonials of customers who revere him as “my LifeVantage Independent Distributor.”
Product Distribution: Initially Protandim was only sold on a retail basis and did not do well. In response, the company dedicated 6 months to preparation before entering the network market. Subsequent success is reflected by stock value which has risen steadily.
Marketing: Competitors typically resort to customer appeal by encouraging them to ‘try it out’ for a time.
LifeVantage distributors can honestly say that Protandim is clinically proven to reduce oxidative stress by retarding the cell aging process to a level seen in a 20 year old.
An intelligent price point helps sales. Auto ships in the health industry often cost $100/month; the Protandim rate for a ‘preferred customer’ is only $39. This bears up to the competition quite aggressively.
Comp Plan: The LifeVantage compensation plan is unilevel, paying down 9 levels with the potential for bonus matching at the first 4 levels. As a distributor, if you have enough personal customers, you can limit your personal consumption of product and still make a profit.
Training: David Brown, of Metabolife fame, is CEO, along with Joe McCord who currently serves as Director of Science.
Training begins with the “Blueprint for Properity” starter kit and by attending Premier School.
Last year, the company launched TrueTV, a branded video library and sharing site featuring products and interviews with medical professionals. These videos can be replicated to potential customers.
There do not presently appear to be accessible company sponsored replica-table websites. Some distributors have developed their own and share them with recruits.
Key to network marketing success, particularly online, is continuous training and mentoring. It is an area worth looking at more closely with LifeVantage if you consider affiliation.
Market studies confirm that nutrition is a growing industry within network marketing circles. LifeVantage has shown that they can distinguish themselves from the pack.
Slowing the aging process can propel a solid business. Test drive the products yourself to see if you become a believer. You may want to become your own LifeVantage Independent Distributor.
Background: LifeVantage Corporation saw their stock go sky high in 2005 when they got great press supported by clinical studies.
Founder, Dr. Joe McCord created Protandim, an antioxidant booster that is well regarded in the scientific community.
Protandim became the platform for the LifeVantage business.
The Product Line: As the subject of comprehensive clinical research and peer reviews, the product has gained acclaim. Scientific studies confirmed that Protandim actually reduced levels of fat molecules.
Protandim stands out from competitor’s products because it does not ‘anti-oxidize’ as a supplement but works to stimulate the body’s production of natural enzymes which ‘attack’ free radicals. This is proven to be more effective tha usage of external antioxidants.
TrueScience, an anti-aging cream, has been added to the line up.
TV specials by ABC, the Today Show and PBS showcased Protandim. Montel Williams recommends Protandim, backed by personal testimonials of customers who revere him as “my LifeVantage Independent Distributor.”
Product Distribution: Initially Protandim was only sold on a retail basis and did not do well. In response, the company dedicated 6 months to preparation before entering the network market. Subsequent success is reflected by stock value which has risen steadily.
Marketing: Competitors typically resort to customer appeal by encouraging them to ‘try it out’ for a time.
LifeVantage distributors can honestly say that Protandim is clinically proven to reduce oxidative stress by retarding the cell aging process to a level seen in a 20 year old.
An intelligent price point helps sales. Auto ships in the health industry often cost $100/month; the Protandim rate for a ‘preferred customer’ is only $39. This bears up to the competition quite aggressively.
Comp Plan: The LifeVantage compensation plan is unilevel, paying down 9 levels with the potential for bonus matching at the first 4 levels. As a distributor, if you have enough personal customers, you can limit your personal consumption of product and still make a profit.
Training: David Brown, of Metabolife fame, is CEO, along with Joe McCord who currently serves as Director of Science.
Training begins with the “Blueprint for Properity” starter kit and by attending Premier School.
Last year, the company launched TrueTV, a branded video library and sharing site featuring products and interviews with medical professionals. These videos can be replicated to potential customers.
There do not presently appear to be accessible company sponsored replica-table websites. Some distributors have developed their own and share them with recruits.
Key to network marketing success, particularly online, is continuous training and mentoring. It is an area worth looking at more closely with LifeVantage if you consider affiliation.
Market studies confirm that nutrition is a growing industry within network marketing circles. LifeVantage has shown that they can distinguish themselves from the pack.
Slowing the aging process can propel a solid business. Test drive the products yourself to see if you become a believer. You may want to become your own LifeVantage Independent Distributor.
Source: newantiagingsolutions.com
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