Social media has been around for years since the 1990's, but it really wasn't popularized until the rise of Facebook and Twitter. After those two networks took off, the floodgates opened. Social media is highly effective because it can be used for a variety of business activities including engagement, customer service, market research and so much more. However, social media has evolved and now is a good time to identify five characteristics that define social media today.1. Social media is
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