Marketing Counseling 101 - Your Strategic Alliance Relationships

As strategic alliances continue to grow in popularity, with small and large businesses alike, many people write asking me about the different types of strategic alliances available. lol daily . Indeed, like all relationships, there are different ways you can structure your strategic alliance. Whether you want to keep it casual or prefer a committed, long-term relationship, there is a wide range of options when it comes to your strategic alliance.Developing the foundation of a strategic

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