Thursday, December 8, 2011

How to Create an Online Marketing Strategy for the Customer Life Cycle

asked: Online marketing for an eCommerce website must address all areas of the customer buying cycle to be as effective as possible. The customer buying cycle follows the general stages of awareness, consideration, purchase, service and loyalty. While many will recognise that it is important in online marketing to ensure a brand is visible on [...]

Source: www.viralmarketinguru.com

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