Marketing isn’t something I was always confident about. When I first started out in business, my degrees were in Political Science and Organizational Behavior. I had very little marketing experience until I went to work for a transportation company in Southern California and, within a two week span, went from a role in purchasing to a significant role in marketing–a huge change that was an even bigger learning experience. My marketing experience was trial by fire and reading. I just started reading books on marketing and learned as I went, and it was that experience that gave me enough knowledge ...
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