There is much spoken and written about Twitter these days and in particular, the possibilities of marketing with Twitter. According to statistics published in late 2009, almost 19% of all internet users have a Twitter account. Twitter still, however, is misunderstood or simply not understood at all by a fair chunk of the population. Is it a geeks' toy, a time sucker or something students waste study hours messing about on? In this article we are going to explore why Twitter is much more than
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