Five Questions to Ask Before Launching a Viral Marketing Program

In the past few years, many businesses have been inspired by the success of campaigns like “Elf Yourself” and Carnival Cruise’s Pinata. Most of us have learned that a piece of media requires great content in order to go “viral” (think Giant Pinatas or Dancing Elves, NOT quarterly briefings or another laptop sweepstakes). We also [...]

Source: www.viralmarketinguru.com

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